Clearer in the bottle: Apple has taken the issue of creating its own content very seriously to get its piece of the industry pie. The audiovisual contents under streaming platforms are in a good moment. Hence If you are committed to creating varied and quality content, it is sure that the user responds with a subscription.
Apple has been testing out different signings from other companies. And Amazon takes the worst part in the latest leaks brought to light by the portal Variety. According to the website, Apple would have signed up to three new Amazon Studios executives to work on the Cupertino platform.
The first of them is Tara Sorensen. At Amazon Studios I was in charge of children's programming, an audience that is usually key on these platforms and that if parents see that there is variety and that everything is taken care of, they can be a reason for hiring. Sorensen will be in charge of the same task at Apple: the smallest public in the home.
In second place, Carina Walker was signed, who was in charge of the Amazon's expansion in the international market. In this case, he will join the Morgan Wandell team - also a former Amazon - and together they will try to carry out the international expansion strategy of the Apple platform.
Third we have Tara Pietri, Amazon's former business boss. At Apple your role will be the same leading the Cupertino legal affairs department. Therefore, three new signings that add to the already long list of top executives from other competing companies.
The competition has already brought him a long journey of experience in the sector and where more and more their own content is usually created by companies. Netflix is the best example, since every year it bets on its own creations with an increasingly larger budget. What do you hope to see in the future platform streaming from Apple?