Apple, a company with imminent changes.

Today we are going to talk about the real situation of Apple Lossless Audio CODEC (ALAC),, with its pros and cons, because we have to recognize that although it enjoys much higher benefits than its competitors, it is not at its best and we will analyze why.

We start from the idea that nothing is perfect and Apple was not going to be less, although perhaps looking at it with a certain fanaticism we see that it always shows us that air of perfection and greatness, outside of this fanaticism it radically passes to harsh criticism towards the apple company. Before we could see it with the «Windows vs Mac»And now in this recession by Microsoft has become a versus Android-iOS in the sector of smartphones and tablets.

As you all know around here, we are in a time that could mark history not only because of the hard crisis we are in, also by the boom in mobile technology that is taking place during this crisis, which is still curious due to the fact that no money. Perhaps now we are not making much progress in this sector and technologies are limited to periodically updating their products to cover the largest possible market, but we must take into account the gigantic advances that we have made in our mobile phone. We will be talking about 5 years ago, and although it hurts many in the soul it coincides with the departure on iPhone Original in 2007, which despite not being a powerful mobile itself, managed to gather the capacity of different devices in just one, PDA, iPod, mobile, camera and browser.

Many of you will be thinking; All that could be done with mobile phones before the iPhone came out! Of course, but in an archaic and slow way, with graphic environments very little adapted to what the device was referring to, becoming a I want to but I can not. Then the iPhone arrived with a perfectly neat environment and system, thinking about every action that was to be carried out with it, creating the minimum doubts when exposed to the initial use of the iPhone. And I repeat, this could mark history, because whether or not the iPhone is currently better or not, has created not only a new sector in the world of technology but has also created a lifestyle, have your iPhone or your galaxy for many (I include myself) has become an essential element in your day to day, whether to work, to talk with your friends or tweet that you are having something at the usual bar. So let's look where we look, everyone has a smartphone and the meetings of friends and not so friends turn into laughter looking at photos or WhatsApp.

Focusing on Apple and the boom that it launched with its iPhone, it must be recognized that it has maintained that superiority over other mobiles for a long time, because until very recently when choosing a good mobile you had to choose between or the iPhone and If it does not reach you, then you would settle for an Android. But this has changed and all the brands have reached the desired level that Apple had, achieving superior products in some characteristics and even stealing the position of the Cupertino mobile as the best-selling smartphone.

As if that were not enough and knowing that everyone wants to be Apple, as they have already achieved a multitude of iPhone killer have spent trying to get the iPad Killer, in search of a tablet that does not make you hesitate between iPad or yours, but here at least with Android, there is no color. It is true that certain companies have managed to get tablets with very good power and with designs that have nothing to envy the iPad, also including features such as impermeability on Sony tablets smartphones with their Xperia or duality tablet-laptop from Asus that despite being very good devices jointly fail in one thing, the OS and that is that Android still has neither skill nor experience in this sector and it is a big mistake on their part.

To do basic things like connect to Facebook and View our mail, they are perfectly valid but for a more professional use and looking for efficiency when working with it, we can only think of the tablet par excellence, the iPad. Despite Android having stolen a good part of the market, positioning itself as the OS in the largest number of tablets, the Apple company is still the winner by a landslide when it comes to counting sales by manufacturer, and as an iPad user and a shy Galaxy Tab 8.9 for everyday life at any time and for any function I choose my iPad as the first and only option.

As if that were not enough, the market that Apple has with its 9,7 ″ iPad was crying out for a new tablet of reduced dimensions, the brand new appearing iPad mini, which despite not having anything innovative would cover and has covered a large part of the 7 and 8-inch tablet market thanks also to its groundbreaking design.

As we have already said, Apple continues to obtain incredible amounts of profits with all the sales of its devices and also Tim Cook has proven to have the holy grail of tax evasion saving me millions of dollars, but not only that, because it is the most meticulous to the time to bring the numbers of the apple company, reducing costs to a minimum in each movement of money that is made. That clearly shows that Apple still has a lot of war to give and more knowing in its own words Tim Cook, that in October we will have a wave of renewed and innovative products, which would not only create a new market (or enhance existing ones) but also the confidence in Apple by investors in the stock market.

I think that I did not leave anything and ending with a personal conclusion I am one of those who trust that those from Cupertino have an ace up their sleeve and the so-called «loss of his reign»It is a simple transition between two very different stages and it is that Apple is going to change is inevitable in these times. We really don't know what surprises they have in store for us and even less what rumors to trust us, a new iPhone Light?, A curious iWatch? Or a breaker iTV? We do not know yet nor will we know for sure until the day of the presentations, but what is clear is that something they have prepared for us and despite the fact that the company on the block changes course, they will keep or should keep that essence so much of theirs that they have always had and the problem may come here, what is Apple looking for now ... Profit or confidence? We will know soon, until then we have to wait.