On the eve of Earth day This April 22, Apple has updated its logo in more than a hundred stores around the world, adding a detail to its logo in green. The company has also provided its employees green t-shirts in honor of the event and to raise awareness about Earth Day. Apple Stores work with 100% renewable energy, and Apple has put special embossments on its doors to promote this day.
- Angela Ahrendts (@AngelaAhrendts) April 15th 2016
Apple has always promoted how serious pollution is and shows its concern for the environment constantly, therefore they have always tried to make the greatest use of renewable energy as possible in their stores and factories. As for example when the iPhone SE last month, Apple showed Liam , a robot specifically developed to disassemble an iPhone so that its internal components can be recycled. Not surprisingly, the company has recovered more than $ 40 million in gold by recycling your devices last year.
It was not until a few days ago when Apple had launched its promotional campaign 'Applications for the Earth, Help the planet. Step by step, app by app ' to support the World Wide Fund for Nature (WWF). All proceeds from the sale of these apps will go to WWF, Earth's largest organization for conversation, which focuses on conserving Earth's natural resources. A great initiative by Apple.