This is assured by a study recently published by Cost. According to their research, Apple ranks first in the profitability of its stores, generating about $ 60.000 per square meter of Apple Store. This means that the profitability of its stores exceeds that of any other company in the United States, and surely, in most of the countries in which Apple has a physical presence with at least one official store.
We must not forget that the sale of Apple takes place mostly online, either through its website or through online stores, so the information revealed in this study leaves us speechless.
The figures are extraordinary. Apple beats leading stores like Tiffany & Co. and the largest gas station monopoly in the United States, such as Murphy USA. The high prices of the Californian brand's products could be one reason why the guys from Cupertino dominate this statistic. However, high prices would also lead to reduced sales, so Apple has managed to find the perfect balance.
According to Business Insider, Apple currently has almost 500 official stores (492 to be exact) spread around the world in almost twenty countries. More than half of them are in the American country. In terms of surface area, all Apple Stores coincide in offering consumers wide spaces where they can see and try all the company's products.
Despite this spacious surface, Apple has managed to break the record and It is currently the most profitable company per square meter (measured by the dimensions of its stores) with about $ 60.000 per square meter of store. Without a doubt, a great success for the consumer technology company.
Despite the fact that when Steve Jobs wanted to open an Apple Store for the first time, a whopping 16 years ago, everyone doubted his decision, Apple's official stores today are vital to the brand's strategy. They are embassies of the brand, wherever they are built, and they maintain the message that Apple transmits to all its customers, also serving as meeting centers, and proximity to all users of its products.
