The launch of the fourth generation of the fourth generation Apple TV has been a great push both in sales and in the use of this device to be able to consume content via streaming where Roku and Google are the current kings of the market. Apple introduced the fourth generation Apple TV last October and since then has managed to increase sales by 50% compared to the previous year, where only the third-generation Apple TV was for sale, a device with very great limitations, especially outside the United States, where users with this device can only use it to do AirPlay and little else.
According to the graph that Parks Associates has made, Roku and Google have a 30% market share, leading the ranking of this type of device. In third place we find the giant of online sales Amazon, with a 22% share. In fourth position is Apple TV from the Cupertino-based company, with a 20% share. Within this 20% are all the devices that the company has launched on the market since its first model, like the rest of the manufacturers.
Part of the fault that Apple TV is not the current market leader, thanks to the news that the fourth generation has brought us, is because the price of this device. While Roku, Google and Amazon sticks barely exceed $ 30, the cheapest Apple TV still on sale is the third-generation model, which can be found for $ 69. In contrast, the most economical model of the fourth-generation Apple TV is available for $ 149 in the smallest capacity model.
Today 36% of American households have a device of this type, compared to 27% last year. According to the predictions of Parks Associates, in the year 2019 in the United States 86 million users will have a device of this type in their homes.
