After hearing the news that Apple extends the free subscription of the year to Apple TV + Until July, you do not have to be very clever to think that the video platform is not having the expected impact among streaming television consumers.
God and help (and many millions of dollars) is going to cost you Apple TV + carve out a niche among the major platforms in the sector. It is only a question of television offer. The Disney + platform was launched after Apple's, and has a market share five times higher. But given the effort and the money they are putting into Cupertino, it is only a matter of time before Apple TV + ends up having greater acceptance among the television public.
Every week we have news of new television projects that Apple TV + has contracted, or started filming, or its imminent premiere, even for second seasons, such as the series Dickinson: Servant, to give two examples.
Still, the platform is still far from being considered a huge success. A new investigation of JustWatch explains that Apple TV + has only had a 3% market share in the fourth quarter of 2020 in the US, lagging far behind other platforms such as Netflix, HBO o Disney +.
JustWatch, a company dedicated to the analysis of streaming on video platforms, has published today an interesting article about the market share of streaming video services in the United States. The research is based on data collected during the last quarter of 2020, and consider the most popular platforms available in the US.
As expected, Apple TV + was not the most popular platform of the quarter, but the last in the ranking with a market share of only the 3% in the U.S. Apple TV + even lagged behind Peacock, NBC Universal's streaming service introduced in July last year, which posted a 6% market share during that quarter.
Netflix, the undisputed leader
Netflix continues to be the leader of streaming platforms in the US with a 31%, but Amazon Prime Video has been growing and getting closer with 22%. Hulu comes next with 14% and Disney + with 13%, followed by HBO Max with a 9% market share.
Keep in mind that both Peacock, HBO Max y Disney + They were launched after Apple TV +, and their numbers are more than acceptable, considering the great competition in the sector. It is only a question of television supply. No one doubts the quality of the content on Apple TV +, but it certainly remains in short supply.