Apple TV loses ground after Christmas in the United States

Steve Jobs planned to work on an Apple TV following his resignation as CEO

The long-awaited renewal of Apple TV, three long years of waiting between the 3rd generation model and the 4th generation model, was a very important change in what we understood by an Apple TV. As had been rumored during the long transition path, the 4th generation Apple TV brought us its own application store, where in addition to the applications to be able to consume content via streaming, we found a large number of games with which to enjoy our Apple TV, something unthinkable in the three previous models, since outside the United States they had a very limited use, if not practically zero.

Christmas is one of the most important shopping periods for most technology companies, since electronic products are the most desired and are always well received. But according to eMarketer data, Christmas hasn't been good for the Apple guys. In September of last year, 12,5% ​​of users with a device of this type used the Apple TV, a figure that has fallen at the beginning of the year to 11,9%. But the fall is more pronounced if we compare it with the figures that this device moved in 2015, which was 13,4%

The one who has earned the most in this shopping period has been Roku, which has gone from 15,2% in September of last year to 18,2% today, which represents an increase of 4 points. But it is not the only one that has gained ground in this field, since Google with the Chromecast has also seen its share grow from 18,4% in September of last year to 19,9%, 1,5 points more.

The main reason for this drop is surely motivated by the price of the device, which starts at $ 149 for the 32GB model, while the Roku and Google models do not exceed $ 50. The fact that Apple TV currently offers us many more possibilities of use, it seems that it is something secondary for most users of this type of device, designed to consume content such as Netflix, HBO, Hulu as well as cable.


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