With the arrival of iOS 14, you can search on the home screen of your iPhone, as if it were a web browser. Meow Knowing those from Cupertino, faithful to the motto of Juan Palomo (I cook it, and I eat it), Google has little time to live as a default search engine on Apple devices.
It is clear that although Apple charges for having Google as the default search engine, with figures that are around ten billion dollars a year, those of Cupertino do not want to offer on a tray to those of Mountain View (everything is in California) all the information about the searches carried out by its millions of users.
As published Financial Times, Apple is stepping up efforts to develop its own search technology, in large part because U.S. antitrust authorities have focused on a lucrative deal between Apple and Google, which keeps the Google search engine as the default option on Apple devices.
Users have already begun to sense that something is moving in this direction. Since the introduction of iOs 14 a few weeks ago, we have already noticed that iPhones and iPads display their own web search results and links directly to web pages when we query from the home screen.
This report reaffirms growing evidence that Apple is working to build its own search engine without having to rely on Google.
The Financial Times also highlights Apple's hiring two years ago John giannandrea, former head of Google's search department, to enhance artificial intelligence capabilities and enhance Siri, citing Apple's "frequent" job postings for search engineers as evidence pointing to Apple's intentions. It is clear then that Google has little time to live on Apple devices.
