Sometimes Apple comes to market later than expected to offer a certain feature, product, or service. Sometimes he played it well especially when the new product offers features that were not available until now, such as AirPods and its internal processor. But not always.
In recent months, smartphone payment technology has become more than common in India, one of the emerging markets where Apple has focused its efforts in recent years and where it plans to finally open the first Apple Stores, stores that have forced it to make large investments in the country to obtain the approval of the government .
Eddy Cue was in the country a few days ago and in one of the interviews he gave, he stated that Apple was trying to find the fastest way to launch its electronic payment service in the country as soon as possible. It seems that the first service that will allow it will be Paytm, a mobile payment service that is very widespread in the country. In addition, it will also do it with the main banks in the country, allowing you to associate your credit cards to be able to make regular purchases.
Since the Indian Prime Minister began to withdraw the banknotes with the highest monetary value, digital transactions in the country have experienced a huge increase. All companies have jumped on the digital payment bandwagon to try to win a piece of the pie. Google was among the first to launch Tez, a mobile payment application with which it is managing to capitalize on a large number of digital transactions carried out in the country.
With its maximum rival already operating in the country, Apple does not want to waste time and reach the Indian market as soon as possible, a market where iPhone has become one of the most popular smartphones on the market, despite its high price. Samsung has also been using its Samsung Pay payment system for a few months, so Apple has to hurry to be able to satisfy the users of its mobile devices.
