Apple's bet for Artificial Intelligence is a reality. In each Keynote we see a sample of the progress with games and recreations and we see it on a day-to-day basis with details in the way we work, which make us more productive.
In this sense, the rumors of the last hours point to the Apple's possible purchase of music analytics company Asaii. This company located in San Francisco, would be analyzing music patterns, to discover trends, offer us new suggestions that we want to hear or future stars of the song.
Asaii is currently working with various record labels, in order to discover new artists, all with the help of artificial intelligence. The company searches hundreds of social networks such as Facebook, Twitter or Instagram, to find hidden talent or directly on Apple Music, Spotify or YouTube, to detect characteristics of the artists that also had those who are currently succeeding.
The products offered by the Asaii company are basically two: a music application for the representatives of the record companies. With this feature, the best way to search and track talented artists. On the other hand, they have an API that works with streaming music services, integrating the search engine in their applications. We see the result when we ask Siri to find us music of a specific style.
According to the company's website:
Our machine learning algorithms find artists 10 weeks before they show up. Our algorithms are able to find the next Justin Bieber, before anyone else.
If the purchase is confirmed, this will give Apple Music a considerable boost, in the fight with the giant Spotify. It is one more example of Apple for its music service, which day by day reports more income. We know the news after the change in the LinkedIn profile of the three founders of the company, who now claim to work at Apple Music. In addition, Asaii clients received an email indicating that their services will cease as of October 14.