The streaming platform Apple TV + will offer a paid version with ads. This with the aim of offering a lower cost alternative, but the news has had a controversial reception among users. Here we tell you what you need to know about this new version.
Apple TV + has been characterized for years by offering a paid service that prioritizes image quality and sound above the rest. There has never been any interest in using ads of any kind, although there are already signs that this could be changing. This is a decision that could bring both benefits and disadvantages to the platform.
Subscription prices have grown exponentially to be practically double what they were at launch. This new plan could be a strategy to reduce costs and grow subscribers. But this could imply the loss of the identity seal of the platform that has already conquered thousands of consumers.
What is Apple TV +?
It is a subscription streaming service that enjoys great prestige worldwide. Here you will find series, movies, documentaries, children's and educational content among many other forms of entertainment. All with enormous visual quality and so far completely free of ads, although perhaps not for long.
The platform is already forming its advertising team
Optionally integrate ads to reduce the subscription price It is a strategy that most streaming platforms have already taken. Netflix and Amazon Prime Video are some of the companies that have implemented this option with good results. The launch of a new subscription plan It has not been officially confirmed by Apple TV. Likewise, there are clear signs that the company is hiring a strong team of specialists in the advertising sector. This is according to data published by the digital financial news outlet Business Insider.
One of the company's most important signings is Joseph Cady, with more than 15 years working as an advertising executive for NBCUniversal. The process will be supervised by Winston Crawford who for years has worked as Apple's head of advertising sales. In addition, one of the main leaders of the company's advertising area, Todd Teresi, has been involved. To complete the template, other names with great relevance in the world of advertising appear, such as Chandler Taylor, Jason Brum and Jacqueline Bleazey.
The fact that the company is relating more closely to these professionals in the advertising sector makes me think they are considering this option. The implementation of ads could arrive sooner or later and have a radical impact on the streaming platform.
What prices does Apple TV+ currently offer?
Currently Apple TV+ does not have different rates that depend on image quality or amount of content. The platform offers a single subscription, priced at €9,99 per month, without ads and with all its content at maximum quality. The subscription includes a 7-day trial period which is always a very interesting addition.
You can access your account through the Apple TV+ application or the browser on up to 5 devices simultaneously. It is not necessary to have an Apple device since the application is available for any Smart TV and mobile device. You can also get a three-month free trial when you buy an Apple device.
When using the service from a device such as Apple TV 4K You can get the most out of it with options such as downloading of content. Thanks to this you can store your favorite movies and series and then enjoy them without the need for an internet connection.
The subscription does not imply any type of permanence, which means that it can be canceled at any time you wish. Under these conditions, Apple TV+ more than meets the expectations of its users. Still, given that its competitors are taking steps to increase accessibility, Apple could be forced to do the same.
Another option to enjoy the service is the Apple One plans, with a price starting at €19,95/month. With this service you can enjoy iCloud+, Apple TV+, Apple Music, Apple Arcade and Apple Fitness+ for a more than interesting price. The plan offers different prices with other features and includes up to 2TB of iCloud+ storage space.
The platform stands out for the quality of its content
If something comes to mind when thinking about Apple TV+, it is the quality of its audiovisual material. The platform offers new content every month, most completely original and with a premium service. The complete absence of ads is also a highly appreciated feature on the platform.
All content is available in 4k resolution and is compatible with HDR technology. Thanks to this we can enjoy incredible sharpness and the best color palette. This exceptional imaging is complemented by immersive spatial audio ensuring the best listening experience.
Implementing a cheaper subscription not only could it break the fluidity of the experience through ads. These cheaper options usually involve a reduction in image quality and may even have content to unlock for extra payments.
Of course all of them are nothing more than possibilities since not even the idea of a new version is confirmed. We can only hope that if we follow this path, Apple offers the best possible conditions to its consumers.
When would this new version be released?
Since we do not have information provided by the company itself, it is difficult to estimate when the new version could be available. Considering that the ads are already present on your competitors, Apple TV+ should not be left behind for long.
The creation of a new economic version of Apple TV plus with ads It can be a very beneficial decision for the company and users. This is provided that it is implemented as a completely optional plan and does not influence the quality of the original subscription. We hope to receive more information on the topic in the coming months.
And that's all, let me know in the comments what about the news that Apple TV+ will offer a paid version with ads and if you have any questions.
