Not a month ago Apple got Beats, one of the most fashionable companies in the musical field. Leading company (in sales) of headphones due to the marketing expense they have made with their products. They are not one of the best headphone brands, out there we have classics like Senheisser or AKG, but without a doubt They are the ones who sell the most for a while now. Recognizable headphones worn by many famous people, that's the perfect recipe ...
A purchase that Apple cost 3000 billion dollars but that if we take into account the impact they get with Beats, we will realize that it has been more than cheap the operation. Beats has just launched an ad (very Apple style) for the next edition of the soccer world cup to be held in Brazil. Anuncio in which Apple could have participated creatively and what shows in certain times the Apple-Beats pairing. After the jump you have the announcement ...
You will have already seen that everything focuses on the figure of Neymar, player of FC Barcelona and the host team of the World Cup, an announcement that highlights the human values and passion that football can awaken in people (Such is the passion that they have even gotten a sex scene).
All very Apple style: values, music, great photography work ... And the thing is It is very good for Apple that so many famous people wear their (now they can say it) headphones. Surely in the spot you can recognize other famous athletes such as Cesc Fabregas or even LeBron James who asked to appear in the ad for free.
Great move for Apple, for the purchase of Beats, now they have much more product placement….
And, of course, it goes up to Neymar's father ... Hahaha.
Personally, I will say that I use AKGs and they are a lot better than the Beats that a friend boasted about. I'm not going to go into details nor am I going to say that Beats sucks, I haven't tried them, but with my AKGs I'm very happy.
There is a saying that says that "it does not matter if they speak badly or well of you, what matters is that they speak." Apple can improve Beats if it wants to print quality, but what is clear is that it is the coolest and most impactful headphone brand out there. That already has it.
It is clear that it is not a brand of the best technologically speaking, I also use AKG. I find the purchase of Beats interesting from a marketing point of view. It is a brand that knows how to sell and Apple is very interested in that, in fact with this purchase there are already many competing PCs that have an Apple producer to have a Beats sound system.