Apple's campaigns regarding the advertisements of its products are really short films and in this case the firm receives the Emmyde nomination for two of these advertisements or promotional campaigns, one is directly related to the iPhone and the other to the Macs.
These awards are nominated in the "Commercials" category and Apple also received another nomination for its "Carpool Karaoke" program in the Short Series category. In any case, the important thing is that the representation of Apple in the 71st Emmy Awards that will take place next Sunday, September 22, is more than guaranteed.
This is the Mac nominee, “Behind the Mac. Make Something Wonderful. This was released in October 2018:
In the video that lasts just over a minute we can see several famous and non-famous people, all of them with a MacBook as a common denominator. The ability of Apple and the production companies to make these behind the cameras are really great, so there is nothing left but to congratulate them on the nomination or nominations they have.
It must be clear that the nominations are simply that, nominations, so the award for Apple is not guaranteed, much less. It is simply curious to see how year after year Apple appears in this type of event in which we can clearly say that they have nothing to do with technology directly. Undoubtedly what is clear is that Apple puts marketing above many other things and in this case the rewards for this type of advertisements, shorts or simply programs are more than guaranteed.