That's right, it seems that Apple is creating school in all its areas and is that the last to join the Genius Bar fashion has been the German brand BMW, yes, the one that sells cars, because it seems that they are going to put or are already in their "beta" phase with the Genius in dealers.
When Apple started Genius Bars in their stores, most companies "made fun of the idea" of those of Cupertino. However now, it seems that Apple Stroe are the most profitable stores in the world.
The German company BMW has decided to continue with Apple's idea And from next year, it will ask all the dealerships that both the veterinary staff and the new hires know the technology of their products, thus being able to answer any question related to the vehicles in the showroom to potential buyers, it is possible even that they equip them with iPad's and are called «Genius».
This new program it will be called "BMW Genius Everywhere" and BMW wants to reach a big sales figure with its electric vehicle that will land in dealerships in the United States in early 2014. Instead of sitting at a kind of bar counter like in the Apple Store, BMW's «Genius» will be in the showroom of the vehicles armed with the iPad and informing potential buyers in great detail.
The difference between the "usual salesmen" and the "Genius" is that BMW will not pay a commission for each sale made, but they will have a fixed monthly salary. The company hopes that the work of «Genius» in the concessionaires will appeal to young tech savvy from universities that want to work flexible hours.
It seems that some have used this type of service for clients, it seems that it has been well received. Other major brands such as General Motors have already adopted a similar figure in their dealerships. The BMW Genius will offer customers a wealth of information in both video and audio to help them decide which model to buy. More information - Apple definitively withdraws its “Genius” ads
Source - Cultofmac