Today the statements are news, by Twitter, from a former employee of the North American company, who can boast in his resume nothing more and nothing less than having worked under Steve Jobs, former CEO of Apple, and Tim Cook, current head of the company.
In these statements, highly criticized in the well-known social network, Bob burrough ensures that since Tim Cook's arrival at the top of the Cupertino-based company, "Apple has become a very boring company due to a drastic change in dynamics in the way it works internally."
Bob burrough I worked for more than 7 years as Product Development Manager at Apple. In his own words:
“The current management style is now much softer, which is why this past year 2016 has been one of the most boring that is remembered in the technology company. "
Steve Jobs, was known (and widely criticized) for inciting conflict and promoting competition among employees, thus becoming a controversial leader. Even so, many assure that this conflictive character gave rise to genius such as iMac, iPod or iPhones, making the apple company revolutionary and iconic, as we know it today.
After Tim Cook took over, conflicts between employees have lessened, but also, Bob says, competition and genius. Thus, he says, he made employees less passionate about their work:
'Workers are no longer competing with each other. Tim's message is loud and clear: Don't cause conflict! "
Bob says there was a key moment that made his claims palpable. When Tim Cook decided to fire Scott Forstall, VP of Software Engineering, sent a clear message to the rest of the company's employees.
The working method between Steve Jobs and Tim Cook is clearly different. Nevertheless, Can we assure you that Apple has become a boring and predictable company?
Personally, I worked for the brand offering technical support and these statements are completely true, at this moment I can assure you that Apple is a terrible place to work and the boring thing is not to mention, the worst thing is that this is also being transmitted to their systems, it is At the time, I came to think that Scott Forstall should be the one who assumed the command of Apple, that lack of passion in the employees causes that with each update problems arise that not before, a pity for Tim Cook's management that has done nothing but ruin the brand doing precisely the opposite of what Jobs thought, with that shows the lack of creativity and ability to manage such a large company!