Last November, Apple exclusively presented the book Designed by Apple in California, a book that shows the last 20 years of the company's designs. This book that It is priced at 199 euros for the small version and 299 euros for the larger version, It was launched exclusively in the following countries: Australia, France, Germany, Hong Kong, Japan, South Korea, Taiwan, the United Kingdom and the United States. Apple has just expanded the number of countries where this book can already be purchased, countries including Spain, Canada, Italy, Switzerland, Brazil, New Zealand, Ireland, Singapore ...
The Designed by Apple in California book is available through the Apple website and in some Apple Stores, so you must make sure if you want to buy the book in your usual Apple Store through the website that is available there . Actually the availability of this book is immediate, being at our address the day after our purchase, a purchase destined for the most lovers of the company.
The book comes in two formats:
- The cheapest size has dimensions of 26 x 32,4 cm and is priced at 199 euros.
- The largest size, has dimensions 33 × 41,4 cm and is priced at 299 euros.
Designed by Apple in California illustrates 20 years of design at Apple through 450 photographs of products and their manufacturing process in its 300 pages. The photographs have been taken by Andrew Zuckerman and he offers us a small introduction by Jony Ive, the company's chief design officer. The binding is made with linen, and the paper used offers us edges in matt silver, with eight color separations and ink that does not fade. The process to create the book has lasted 8 years is proof of the pampering and the obsession for detail that the company shows in its products.