The model carried out by Angela Ahrendts, responsible for the development of Apple's sales channel, is directed in two parts. On the one hand, opening of new Apple Stores, generally somewhere in the world where it is necessary to serve the Apple community and taking advantage of a significant building or location. But it is also carrying out the remodeling of the classic Apple Store, some of which are several decades old. This last case is the protagonist of today: the Burlingame Apple Store, which reopens its doors after an intense renovation, in accordance with Apple's new parameters today. And the truth is, looking at the photographs, they have made the right decision with the change. Entirely glass façade. The windows move from the floor to the roof of the building and across the entire wall. On this occasion, large gray stone slabs cover the walls. Sober and elegant at the same time. In the central part of these walls, the apple logo.
Initial opening dates back to 2003. In the renovation, the architects have preserved the original structure to give it a more edgy look.
The inner part gathers all the elements that we can find in the newly developed Apple Store. A large monitor in the back, with the message on the day of the re-inauguration of Today at apple. On this occasion, we have seen the new table design, which we have also seen in the Apple Park visitor center. The most relevant feature are the small metal circles, embedded in the tables that will allow to reorder the circulation of cables over the table, giving an impression of more order and cleanliness of the table.
Like all current stores, on the big screen of the store, you can see the different training programs that will be carried out in the coming weeks. This is intended to give this image of warmth and point. meeting that Apple wants to maintain with its users.