With the Apple Watch Series 2 released last year by Apple, the company published a series of videos titled the same as the website they just launched on Apple.com. This is a way to encourage users to close all the rings of the Apple Watch.
In this case, it is about having a healthier life and we cannot say that it is a bad thing for users, rather the opposite. It is true that the Close Your Rings campaign is not new for many of those present, but having this section on the web will surely add more people to motivate themselves and complete the exercise rings of the watch.
These are some of the videos that Apple released during the past advertising campaign for the Apple Watch Series 2, which precisely also arrived for this month of February but 2017:
In it, as in the Apple web section, the Activity and exercise rings stand out. A few days ago, users were offered the new activity achievement called "Heart Month", in which users won the prize and some stickers for complete the Exercise ring for seven days in a row in the month of February. Whether you like it or not, having these achievements ends up hooking you to the challenges and little by little those who never practice physical exercise get on with it and start with it. Of course doing physical activity is important for our body and Apple lately is quite focused on it.