Apple Lossless Audio CODEC (ALAC),, you have become boring. It is not contempt at all, they are facts.
Those who, like me, got into the world Apple Lossless Audio CODEC (ALAC), a few years ago, you will know what I am talking about. Personally, this feeling has been haunting my head since days after the last Keynote of Apple Lossless Audio CODEC (ALAC),, the one in which the new iPads and the iMac 5K were introduced, the feeling can be summed up with a "I already expected it". In fact, this idea or feeling materialized in the most abrupt way at the moment in which I had to decide whether to buy the new one. iPhone 6 or wait some time. Let me explain, I currently have an iPhone 5, with a whopping 2 years of life, and it really continues to go like the first day, it does not give me the only acceptable excuse to change to the iPhone 6, break down (let's touch wood), I consider that what I would do with 6 I am already doing with 5, in short, I do not see a great reason that justifies the change beyond the pure whim or the "be fashionable".
The feeling can be summed up with a "I already expected it".
With this I come to say that Apple may have lost that ability to innovate, to surprise. It's an idea that, as I say, has been around me for a long time, but just this morning they were talking about the same thing in a foreign environment. Has Apple lost its essence? Where was the leaving us with our mouths open with each product? And, on second thought, they may be right. If we remember, Apple, really not surprising from the iPhone 4. This became the best-selling mobile device in history and entered the Hall of fame of the technological age; then came the 4S, another success and finally the 5 which in my opinion was the last great Apple revolution. From there, the "Great fall", the 5S, the 6 and the 6 Plus, which after all are the same device, with little things, that do not make them really new, they lack all the personality, charisma and innovation that characterized any previous Apple product, it gives the feeling that, with this new range, Apple He has sought more economic results than really satisfying his loyal audience. In the iPad range we find more of the same, several large models, another smaller and now, it seems that a portable super-screen (possible iPad Pro) which, according to many, comes to replace a laptop, which in its day was a real revolution (the Macbook Air). The only innovation aparente It is the AppleWatch and I think that not even, after all, in a smartwatch more, very nice and with a gold model, let's not forget, but with the data (and the competition) that we have right now, I think we cannot consider it a true revolution.
Has Apple lost its essence? Where was the leaving us with our mouths open with each product?
The excuse could be to say that everything is already invented and that the capacity for innovation is eventually being lost, but I do not agree with that either, if we take a look at the competition, Microsoft, which until now could not stand up to anyone from Cupertino, has presented the characteristics of Windows 10, a new operating system compared to the line followed by the company years ago and with many novelty touches, without going further afield, Cortana, the Siri of Windows, which even being born later than this one, is already within an operating system for computers, bringing us a little closer to what the film shows Here with the virtual assistant, Scarlett Johansson's velvety voice. Not to mention the Holo Lens, some virtual reality glasses, based on holograms that Windows is also working on, surely there will be several years to see them in action, but at least they give you the feeling that there are more categories of products to explore and that the brand is interested in them.
On the other side is Google, the enemy, It has recently been known that his Google Glass project has been canceled, I suppose that is the price of risking too much in these times, and that precisely what I am missing from Apple, Risk. But if we look to the future, Google is immersed in a modular mobile phone project, the Project Ara, something that really looks very good and is going to enter the market next year with very high expectations.
For its part, Apple, April will arrive and will present the Apple Watch, will sell millions of units because it is a brand with a huge reputation (deserved, that's undeniable), but really who buys it he will not do it because the product has excited him or because you really know what it is capable of, you will buy it because it is a product with an apple on the back, just like the iPhone 6. Apple has fallen squarely into the error of making products that are fashionable, to be based on that, and to live on the income generated years ago with other devices, which was really worth having, something very respectable, but without the personality and charisma that we have been demanding as usual.
And the fall will come and we will sell the iPhone 6S, without any substantial improvement that justifies its price. And the same with iPad's and the same with computers and the same with each product. Really Apple, what's wrong with you? You have become Microsoft back for two thousand, which being a reputed company, only took out products to hold up and satisfy consumer hunger and whimsical of someone who has no idea about you, your story or your products, of those who just want to be fashionable by showing an apple on a device, who honestly does not deserve to wear it. I do not see emotion in each product, I do not see anything, they are empty things, and that is the last thing Apple deserves, maybe other brands can afford to create products without personality, but not you, people have to stay with their mouths open Everytime that Apple Lossless Audio CODEC (ALAC), brings out a new product, it has to be unexpected, surprising, innovative, NEW. I know it's hard to keep the same level of novelty for so long, and maybe it's just that, that Apple has been the best in everything for a long time, and what it needs is for another company to come and slap it to wake it up and hopefully pass early.
Really Apple, what's wrong with you? You became Microsoft back in the 2000s.
The only thing a fan of Apple Lossless Audio CODEC (ALAC), asks is that with each product say: "They have done it again" instead of "I already expected it", all you need is to get hooked on a streaming of some presentation and applaud each novelty, instead of getting bored in the middle because you already know how the movie ends. The only thing an Apple fan needs is for Apple to be the same as ever.
