In a new interview published by the medium The Hollywood Reporter, Eddy Cue, Apple's senior vice president of software and services, has been questioned about recent news about a TV series created by the apple company, called Planet of the Apps.
Eddy hasn't shown much enthusiasm for the idea, and has calmed things down on what the rumors have been indicating for months:
"Apple is not in the business of producing series"
"We are not competitors of Netflix or Comcast",
«We are here ready to help the industry and that the end consumer uses our products to access these platforms«.
It is understood with this that Apple's bet is that the Apple TV is the platform used where all operators can converge. Cue has made it clear that they will not compete against content providers, but will be the bridge to the final consumer so that everyone can play on their devices, iPhones, iPads, Macs and Apple TV's. He is very optimistic about the project and says that the way revolutionize said industry for the use of interfaces such as Siri Remote and its different App Store on each of its platforms.
In addition, he is critical of traditional TV platforms, calling them outdated and not adapting "To the reality requested by the consumer".
Apple's senior vice president of software states that they are currently immersed in the evolution of Apple Music, reiterating that "Apple is not a production company to make movies or series". This means that Planet of the Apps it will surely be an isolated project. Be that as it may, it is clear that the company's priorities are currently different and differ quite a bit from the latest rumors brought to light.
If you want you can read the full interview here.
