Apple has shown interest in acquiring the movie (and possibly television) distribution rights to the James Bond franchise, says The Hollywood Reporter. Although Warner Bros, Sony, Universal and Fox are the most likely candidates, Apple and the tech giant Amazon have also put their names in the hat. Craig, with his hair like 007? For now, Apple's experience in the audiovisual sector through Apple Music has not been as satisfactory as the company would have liked, since the criticism it has received has been very negative, including the long-awaited James Corden show.
According to The Hollywood Reporter, the owner of the rights in MGM, who has been seeking an agreement for the last two years to sell the franchise or allow its exploitation, a franchise that has a value between 2.000 and 5.000 million dollars. This franchise is one of the longest-lived in the world of cinema, like Star Wars, and It could be a very important acquisition in the world of both film and television.
The executives who recently signed Apple from Sony, Zack Amburg and Jamie Erlicht are responsible for carrying out this negotiation and who had the idea to bid for the rights. Apple would be interested in reaching a broader rights agreement or acquiring the rights to be able to exploit the character on television as well.
A few months ago we echoed a rumor stating that Apple intended to invest $ 1.000 billion in developer original programming for next year. Although Apple has plenty of resources to get hold of the Bond franchise, it is unlikely that it will end up with it, taking into account the little or no experience it has in the audiovisual sector and that, in addition, the experience it has had so far has seen a lot unsatisfactory.
