A little less than a year ago, the guys at Google announced that they intended to add an ad blocker within your browser for all the platforms where it is currently available, an advertisement that attracted special attention since it seemed that stones were being thrown against its own roof.
But as he explained later, Google is part of the Betters Ads Standards platform, a platform that shows how should the ads be so that the user is not forced to use an advertising block. Logically, all the types of ads that Google offers through its platform are in accordance with this platform.
Surely on more than one occasion you have come across a web page where we can see a full screen ad that forces us to look for the close option, an ad that forces us to wait a few seconds before reading the content of the web, ads with video and audio that are played automatically, long banners at the top or bottom that do not allow you to see all the content of the web…. And so we could go on
The Google Chrome version 65 ad blocker will de facto block all these types of ads, Since these types of ads are the ones that have forced millions of users to use ad blockers, blockers that block all the ads on the web, including those offered by Google through its platform, even if they are not intrusive.
Google has taken this step to try to recoup some of the revenue you lose from general blockers of advertising and also to continue improving your browser even more if possible, a browser that in its version for macOS, continues to be a headache in terms of battery consumption no matter how much Google insists on stating that each new version improves performance and reduces consumption.