In the business world, it is quite common to see smaller companies being bought by large corporations, not only to take over your business, but also to take it a step further. Google, Microsoft, Apple, Amazon ... buy every year several small companies, however, not all have the same media coverage.
In the last interview that Tim Cook has granted to CNBC, he has talked about the latest purchases that the Cupertino-based company has made, something that he does not usually talk about and when he does, he never announces what are the motivations that have him led to acquire it. That yes, he affirmed that in the last six months, they had bought about 25 companies.
According to Tim Cook «If there is money to spare, we see what we can do with it. We are interested in anything that fits our strategic purposes, so we usually buy a company every two to three weeks. "
Tim stated that generally are looking for talent and intellectual property when buying small businesses, as it is the fastest way to develop an idea they already had in mind and reduces the possible launch time
During the presentation of economic results corresponding to the first quarter of 2019, second fiscal quarter for Apple, the company announced that has more than $ 200.000 billion in cash, an amount that will allow you to continue making acquisitions based on your near or future interests.
One of the latest acquisitions, at least the most mediatic, is found in the purchase last year of Texture, the magazine subscription service that a year later it has been renamed Apple News +. So far, the largest purchase the company has made is Beats, for which it paid $ 3.000 billion and allowed it to launch Apple Music a year later.