As usual and as a new launch occurs, research companies are put into operation to try to offer figures on reservations or initial sales. With the launch of the HomePod, the NPD firm has been tracking to see what the initial success has been of Apple's new smart speaker.
According to NPD, the initial demand for the HomePod has been higher at launch than all similar competing devices, except for the Amazon Echo, Apple's smart speaker, a device that in its basic version, the Echo Dot, has a price of $ 50 plus tax, while the HomePod goes up to $ 349 plus tax.
The NPD company tracked the HomePod sales data, although as usual and in the absence of official confirmation due to lack of Apple, could not provide approximate sales figures, but he was able to conclude that the pre-orders for the HomePod have been much higher than the pre-orders that other devices such as the Sonos One or the Google Home Max have had previously.
The only exception is found in the Amazon Echo Dot, a device that according to NPD has suffered a compulsive purchase by many users, Device that has a very cheap price, 50 dollars, although from time to time we can find it for a little less than 30 dollars on Amazon's own website, but whose purpose is totally different from what the Apple HomePod offers us.
The audience for both devices are completely different, with the HomePod oriented to music lovers Although it also offers us personal assistant functions, although it is not its best quality, as we have seen after the reviews made by our colleague Luis in Actualidad iPhone.