Internet television has more and more followers. It is estimated that this year 168 million people will connect to the network to watch their series, movies or various content. We have recently seen an investigation of eMarketer, where indicates that Most users use the services of Roku, Amazon and Google as a platform, leaving Apple TV in a secondary step. In addition, as we will see below, while the rest of the services grow, in the case of Apple the number of users shows a lower growth, even being zero growth.
Unraveling the study, we can know that the king of the connected house is still the Smart TV. Managing a single remote for the most common services: Netflix, HBO, free-to-air channels, is more than enough. In figures, connected television attracts 50% of users. The list continues with accessories from the Apple TV family. At the Apple TV set, they join Roku, Google Chromecast, Amazon Fire, as the most desired accessories by users.
Roku is the leader, with 38,9 Mll. of users. Google follows closely chromecast with 36,9 Mll. The silver medal is taken Amazon with Fire TV with 35,8 Mll. but climbing positions (it is the accessory that came out later on the market). Continuing this trend, it is likely to outperform its rivals. After the podium, the Apple TV arrives with 21,3 Mll. users and a market share of 12%.
The conclusions of the article are clear: the price of Apple TV is high compared to its competitors. It is true that the Apple product is designed for more than just content playback, but other services such as games are taking a long time to arrive. According Paul verna, eMarketer analyst:
Apple TV has been held back by the absence of an attractive content offering, a lack of support for Amazon's burgeoning video content, and a much higher price than its competitors.
Recently Apple is hiring content experts from leading brands, to add content to your platform. We will see in the coming months what they have prepared for us.