I buy Gold. Launch of the iPhone 5S and 5C in Gran Plaza 2 in Madrid.

Last year on the launch day of the iPhone 5 I approached the Apple Store To buy it, I arrived around 12:00 PM, once there, I spent about three quarters of an hour deciding the color I was going to choose, white was beautiful, but black, with that little apple in black. Finally, after 45 minutes of touching, seeing, looking, etc. I decided on black, but when I went to order it, they were exhausted, there was no white, no black, or anything. Got my black iPhone 5 over a month later.

This time it doesn't happen to me, I thought, I want my iPhone the first day, and I have been informed that the model that I want is the most demanded, that is to say that I had to get up early.

I arrived at the Apple Store in Gran Plaza 2 de MajadaHonda in Madrid around 03:30, yes, you read that right, at three thirty in the morning on Friday the 25th, and you know one thing, I was not the first, and I did not expect it .

What leads a person to do such a crazy thing? Answering honestly, I don't know, I like to think that I simply wanted to live the experience, otherwise we should enter to examine myself more deeply, and I am not for the work, the The fact is that he was there, and as I say: he was not alone.

When you got to Gran Plaza 2 on the street there was a watchman who told you where you had to go, all accesses to the Shopping Center were closed except one, the restaurant area, but so that early risers would not get lost, they had signaled all with fences and tapes, that is, they made a route from the outdoor parking lot to the entrance door, there was no loss until the entrance. What a display! I thought, but partly it's normal, we were going to "Buy Gold".

Upon arrival there were already enough people, all lying on sofas, walking, in the street ... and then I thought: Where is the queue? Actually there was no queueSome young people told me that someone had a marker and that they had to give me a number, I looked for the person and they "dialed" me with the number 28. Wow! I thought, is this it? There were still a couple of free sofas left, so I settled into one of them to wait.

From time to time a conversation would come out, in addition, a rather striking little music from one of the prams for children in a children's area, made it impossible to sleep.

The hours went by, until at six in the morning two Apple employees left, very kindly they told us that invited to have breakfast In the only cafeteria that was open at those hours, they gave us a card that I exchanged for a coffee and a chocolate Neapolitan. In addition to inviting us to breakfast, the Apple employee told us that at seven or so they would start organizing the queue by number.

How well organized everything was! In part to Apple, but the great merit of this organization is of those of us who were there, of the people who went to spend the night to get hold of the iPhone on the day of its launch, and we continue The established "protocol" was scrupulously established: when you entered they would give you the number, and you kept the marker, when another person entered you were in charge of putting the number and telling them that they should do the same with the next person who entered, and this was the Key everything, each with their number and Apple employees would queue following that numbering.

From seven o'clock a lot of people began to arrive, and when I left they were still arriving, and they were already going to number 136.

At a quarter to eight an Apple employee began to explain the whole procedure to us, we could only buy 2 iPhone 5S per person, if we wanted more we had to take another number and wait for another round; of the model 5C There was no restriction, in fact there were already about a hundred people and the Apple employee asked us who wanted that model and only one person raised his hand.

The most demanded model was color Gold, the minus the Space Gray. Most of us who were there were going to "Buy Gold", the stock of this model was about 35 for each capacity, it must be remembered that many countries on the day of launch did not have this model, and that in the US there is still breakage of stock, It's the gold rush!

At eight in the morning, Apple employees began to line up for the numbering, and there we were, finally queuing, then one by one they asked us which models we wanted to buy, and based on the choice they gave us some cards with the desired models.

At a quarter past eight the Apple employees began to clap, cheer, cheer, well, you know what I mean, and we went in for our coveted iPhone.

The experience is really very pleasant, I did not sleep, but I could have, because there was no tension, there were no bad vibes, just an incredible organization on the part of everyone.

In the end I was able to get my iPhone on launch day, I had to get up a bit early, but for the experience and the result it was worth it.

And I still wonder about the reasons for such madness, perhaps the reason is that every day I remember the words that someone once said: 

"Stay Hungry, Stay Foolish."