The newest addition to Apple is called James DeLorenzo and goes straight to the sports section of Apple TV. In this case, it is not surprising to see that in Apple they look at good managers to add them to their different teams, this happens with all companies and this time DeLorenzo, led the Amazon Video team in its sports division since 2016 A new signing who can bring experience to the team that handles content on Apple TV.
DeLorenzo was also the Senior Vice President of Audible, Inc., previously and for those who may not know her this was an Amazon company focused on audiobooks. A new addition year Apple TV team that could bring experience and that comes in line with a rumor that speaks about Apple's interest in negotiate with the Pac-12 Conference to obtain part of the media rights from next year 2024 to broadcast live matches to users of the Cupertino firm's set top box.
Tweetscoop: Apple has hired Amazon exec Jim DeLorenzo to head up sports for its Apple TV unit. DeLorenzo went to Amazon in 2016 to run sports there, tho his current LinkedIn says he's svp at Amazon's Audible.
- Peter Kafka (@pkafka) June 4, 2020
It is about maximizing the possibilities of the Apple device and in this case it could be a good option. Currently, Apple TV already has several apps dedicated to sports and we even found one sport-specific tab at the top. This provides immediate access to a wide variety of live or scheduled sporting events with somewhat limited functionality in terms of regions or countries but which could increase your offering over time.