For those of you who don't know who he is, Jimmy Iovine was CEO of Beats audio as well as co-founder with Dr. Dre of the famous brand of accessories and audio products that was taken over by Apple. Now he is the visible head in charge of Apple Music, Apple's streaming service that tries to compete against Spotify, Pandora and other online services with a similar offer.
The news is that this manager was recently interviewed on the "CBS This Morning" program talking about the latest Apple Music ad, which features singer Mary J. Blige, actress Kerry Washington and fellow singer and actress, Taraji P. Henson. There was a talk about the announcement itself and how the protagonists appear dancing with mixes and in general about the development as well as Apple's approach to this issue. In any case, he did not clearly explain why this advertising campaign has focused so much on women.
http://www.youtube.com/watch?v=EUZKg8Oo_KILos anuncios de Apple Music son divertidos y amenos, incluso much better than other ads that were previously published showing the artist with a soft background, playing or singing a verse without more. On the other hand, Iovine made some somewhat controversial statements about it:
Apple Music is a streaming service and what it does is to offer 30 million songs à la carte so that the user can "serve" himself and make it easier for him to find the music he wants […] Sometimes some women find this very difficult, that is, to find the music they want.
To which Nora O'Donnell, co-host of the program, stated:
He's talking about me.
Iodine continued talking about how she acts the human being before the type of situation shown in the ad, that is, when a group of girls sit together, talking about boys and arguing about their relationships and broken hearts. According to Iovine, music can play its role in these types of talks and if so, it is difficult to find the right one, since not everyone has the correct lists or knows of a DJ, singer or something like that.
This makes it clear that Iovine would need some public relations classes, although this is not why we are not going to say that he was not honest with himself, criticizing Apple's marketing approach, I at least personally it's a quality that I admire Quite.