One of the current CEOs of Apple Music, Jimmy Iovine, gave his impression about how the streaming services market is behaving, in an interview published yesterday. Iovine was, by the hand of Dr. Dre, the co-founder of Beats, and has been working for Apple since it acquired it more than 2 years ago for a value close to $ 3 billion.
In it, highlights the need for these services in our current society, and explains that they invested a lot of time, like about 10 years, to build a team of people capable of carrying out the challenge they faced, which today has led to what we know as Apple Music.
Iovine has longingly how years ago she sat with Steve Jobs and Eddy Cue, in 2003, and talked to them about how the music industry would evolve. They exchanged concepts of how music distribution would improve in the years to come. At the time, Iovine knew little about technology, so she struggled to learn as much as she could before starting with Beats.
“After Apple bought more than 250 experts from the music industry, not 1 if not 250, is that correct? it took 10 years to develop this equipment and make Apple Music what it is today. "
»And what we are going to do, what we are doing although it has not yet been revealed, is build the perfect hybrid between technology and music. And it is this hybrid, and the combination of more things together, that we are going to build a music service that creates both technological and cultural adherents. "
In fact, you can already see some features of what Jimmy wants to tell us here: From the beginning, Apple has experimented with original content, especially in the reproduction of music videos or the well-known Apple Music Festival. The most recent effort, the 23-minute cut of Drake qualified Please Forgive Me, which debuted exclusively last month.
Some experts remain puzzled to see how Apple has entered the music business so quickly. Iovine defines the project at hand in the following way:
«We are building something that helps artists, all artists, even those who are not famous yet. Apple Music is a tool. That we are building. And it is very important to know how things are perceived from the perspective of technology companies and how it is perceived from the artist and consumer side. We are working on it to make it really work, and that is why there are so many people on this project. "