Following the release of the biography of Steve Jobs shortly after his death, it is the turn of the one who has become the new essential of Apple Lossless Audio CODEC (ALAC),, sir Jonathan Ive.
Jony Ive, the inspiring essence of Apple.
Many analysts confirm that Jonathan Ive it has become the "soul" of the apple company; His importance in the company has acquired the role of the main protagonist, perhaps even ahead of his own Tim Cook And not just because I am currently serving as creative vice president. In this vertiginous ascent, which is not so much since it goes back to 1996, two moments have been essential. On the one hand, the early but sadly anticipated co-founder of AppleSteve Jobs, which made it easier for his figure to begin to emerge even over that of the brand itself. On the other hand, the app fiasco Maps de Apple Lossless Audio CODEC (ALAC),, which led to a certain hierarchical remodeling that gave it a greater role.
But as I anticipated at the beginning, the popularity and preeminent role of Ive Within the company, seen now as the link that joins the rest of the chain's parts, it did not start at all a couple of years ago.
"The genius behind Apple's best products"
This is the title given to the book paraphrased in the title of this post, which collects the biography of this genius of industrial design written by Leander kahney, former editor of the digital version of the magazine Wire, who does not hesitate to categorize it as "IGod" in an ingenious set of characters that mix the essence of the Cupertino company with that pseudo-religious character that many attribute to their followers.
Of British origin, the son of a design and technology professor from whom he would learn some of his techniques, Jonathan Ive He enrolled at Newcastle Polytechnic with the aim of designing automobiles, however, in 1996 he ended up landing in Apple Lossless Audio CODEC (ALAC),, a technology company that at the time was on the brink of ruin. A year later, when he was already determined to return to his native England, he returned Jobs and the "spark" between the two arose. Currently, Ive is responsible for everything that has to do with design in Apple Lossless Audio CODEC (ALAC),, both in terms of hardware and software. His great hallmark has been and is the Minimalism, the simplicity of the design, which has recently moved from the devices to the remodeling and coloring iOS 7, in what already seems a path without turning back towards the unification of the different products and mobile and desktop operating systems of those of Cupertino.
As told in the biographical book, to Jonathan Ive "What is new and different is relatively easy to do" what really "complicated (...) is to improve » genuine products. One of its premises is to anticipate the needs of users and offer them "The best product". It further states that "Magic arises when wondering how what one is holding can work".
A long history.
But the success in the field of industrial design that boasts Ive not born with iPhone. In 2003, the London Design Museum and The Royal Society of Arts recognized his work as an industrial designer. However, the greatest popularity came as a result of the disappearance of Jobs, like a curtain that opens and lets you see what's behind. Perhaps the definitive step to popularity was his appointment as a British knight at Buckingham Palace by the hand of Princess Anne. It happened last year, at 46 years of age.
His confirmation as one of the great designers of the contemporary era is evidence; His creations are studied in many design schools and he can boast of having permanent exhibitions of his designs both in the MOMA from New York and the Pompidou Center in Paris.
If you are interested in knowing more about the figure of Jonathan Ive, you can buy the book now in the iBooks Store at the price of € 13,99, and also in Amazon with prices ranging between € 11,90 and € 20,39 depending on whether it is electronic format in Kindle version or physical format in both hard and soft cover.
