Jony Ive is a critical part of Apple's product development. It is a very relevant part of the inspiration of the company and it shows when he is behind Apple's product design and when he is in charge of other functions within the multinational.
I've been involved in the design of Apple's most significant products, but at the same time, has served as inspiration in Apple Stores and the newly completed Apple Park. He has recently been interviewed by Benjamin Clymer for Hodinkee magazine, with whom he discussed various Apple issues.
At the interview reveals his involvement in the development of the Apple Watch, the experts he consulted, as well as the focus on health, which is what you find most inspiring.
He acknowledges that the first inquiries to study whether Apple should release a watch were dismissed. It was not until 2012 that they considered designing a watch for the first time. The death of Jobs was a turning point for thinking "where we wanted to go" and where Apple was. For Ive, Apple's identity is to make difficult-to-understand and inaccessible technology easy to understand and become accessible.
Up to seven experts were consulted for the development of the Apple Watch, as it was a sector in part unknown. Experienced watchmakers, antiques specialist, watch historians, teachers, psychologists and engineers participated in the development with their ideas and nuances.
Development was focused on always looking for what was best for users. It was designed solely thinking about the benefits that this watch reported for the company's customers, something useful and that says who Apple is. From the first moment, the approach to health capabilities and maintaining an optimal physical condition was known.
Honestly, I am much more motivated to hear from a customer who believes that Watch has materially improved his life. It is a privilege to work on products that people develop an affection for and that become an important and positive part of their daily lives.
If you want to delve into the interview, you can read it in full at Hodinkee
