In the end it will not be at the San José theater, or at the Moscone Center and not at the Bill Graham ... Apple announced yesterday afternoon the "Hello Again" event in which the new Macs will be presented and they may decide to launch Apple Pay in Spain, on the Cupertino Campus itself.
It is evident that the event is not less important than the rest, we can simply think that it is something more comfortable for the company itself since they are at home. Other important products for the firm have recently been presented in the «small auditorium» of Cupertino like iPhone SE, a 4-inch iPhone model with the same design as the iPhone 5s but with internal hardware very similar to the iPhone 6s, and the 9,7-inch iPad Pro, among others.
It is clear that Apple will not miss the opportunity to show as many media as possible its new Macs and the rest of the products they update the next October 27, but this time the event will take place two days after the financial results conference and this makes all the media glances closely follow the related news, in this case the keynote.
This may be the last time this Apple Campus auditorium is used to hold an event, since in principle if everything goes according to plan (which seems to be) the following presentations could already be made in the large auditorium of Campus 2 «spaceship» that is just being built and that would be ready for the beginning of this year 2017 We'll wait to see if Tim Cook makes any reference to it in the Mac Keynote.