Apple is one of those companies that strives to make its ads so that both critics and potential buyers enter through the eyes, we have no doubt about this. In addition, the work done is now confirmed when the television commercial of last Christmas has won the Emmy as the best advertisement of the year 2014.
Undoubtedly this ad represents the style of Apple on all sides and although it is true that the company with the bitten apple has several spectacular ads, the one from last Christmas reached us all. The other announcements nominated for the award are really good, so we leave the compilation of the nominees below so you can see what the vote was not easy for the jury but only one can win.
General Electric was nominated for an Emmy with this announcement:
Nike was also nominated with this announcement:
http://youtu.be/RboTJOfRCwI
The last of the nominees was the beer brand Budweiser, with two announcements:
http://youtu.be/uQB7QRyF4p4
http://youtu.be/K7L5QByvXOQ
But the winner is this iPhone ad in which you can see the 'misunderstood' child who does not let go of the smartphone even to go to the bathroom and then surprise his family with a simple but spectacular video showing the whole family that he is proud of them. I think it's the deserved winner under my humble opinion.
http://youtu.be/nhwhnEe7CjE
I like to see these kinds of ads that show the prowess of the product itself more than some that directly attack other companies and don't really add anything about the device.