Although Apple is focusing the majority of official store openings in Asia, they also continue to expand (to a lesser extent) their stores throughout the rest of the world. On this occasion the guys from Cupertino are planning to open one of their stores in Brussels, and despite not being located in the main city center if it is located in one of the busiest streets or avenues of the capital of Belgium where they pass most of the 11 million citizens it has, the street Gulden-Vlieslaan.
In principle, Apple is expected to have this new store ready for the launch of the new iPhone 6S, Apple TV and possibly new iPads, Since there is talk of September 19 as the official date for the opening. Obviously Apple has everything studied and these dates, the launch of the iPhone added to the return to school and the novelty of having an official Apple store in the city, make a good pack that surely brings thousands of visitors and surely good sales.
As in other cases, we continue to say that Apple opened stores in many more places to satisfy the millions of users that it has spread around the world, but obviously Apple follows their own thing and focuses specifically on the places where they think they go to have more sales, which after all, is what these Apple stores are opening for. Let's see if they continue to open stores and especially in countries where today they still do not have any.