Apple wants its Apple TV to begin to take the importance it deserves within the company and not be a simple hobby as Tim Cook said a couple of years ago, for this reason it is now promoting the services available on this platform more than ever. giving special importance to the greatest novelty that the latest generation of this "accessory" of our television brings, in fact, I am referring to applications and the Cupertino company wants to demonstrate this with a new advertisement for Apple TV.
If you are already users of this Apple TV or you had a previous version, you will remember that there was no access to the App Store, having to settle for the pre-installed applications or the new ones that appeared with each firmware update, however all this has changed and now we can download a good number of applications from the official Apple store in addition to being able to enjoy other audiovisual content Thanks to Apple's contracts with platforms like Netflix for example, very fashionable in Spain at the moment.
http://www.youtube/watch?v=bisUwKlSi60De esta manera el nuevo anuncio del Apple TV, hace especial hincapié en el sistema TVOS y en la App Store, mostrando gracias a unas simpáticas animaciones, las distintas capacidades y servicios disponibles en este set-top-box. En este anuncio se destaca por encima de todo un slogan muy claro que states the following: "The future of TV is applications". A very successful point of view, since according to my humble opinion, the interaction by the viewer the greater it is, the better, since the possibilities multiply and after all the final objective is none other than to entertain the user with content quality.
Specifically, the announcement highlights both Netflix, ESPN, the game Asphalt 8, Disney Infinity, GrubHub, Showtime, Crossy Road, HBO Now and Fox Now. Apple seems to have made the ad crafted in several different categories of apps, including games, food and entertainment.