Sometimes marketing geniuses run campaigns that don't seem very logical at first. But if we take into account that they have everything very studied and calculated, they surely know what they are doing, although for many of us it does not seem like it.
Apple just released a promotional video of its AirPods Pro, where it stands out its good fit thanks to the silicone tips, and the noise cancellation. Two great selling points of the device to highlight compared to many competitive headphones that do not have these characteristics. The funny thing is that it seems that Apple is about to launch its AirPods 3, just without rubber tips for easy adjustment, or noise cancellation. Weird, weird ...
Under the title "Jump«, Apple just released a video to promote its AirPods Pro. The new clip shows an AirPods Pro user running and jumping while listening to a song on Apple's wireless headphones. At the same time, the ad highlights the active cancellation mode, which reduces noise from the external environment.
"Turn the world into your playground with AirPods Pro," says Apple in the video description. The new ad can be somewhat compared to another Apple ad called «Bounce«, In which the company also shows a man jumping down the street with AirPods (this time with the second generation model).
The song played in the video is «fallin»By Denzel Curry & Pell performed by Young Franco. You can see the new announcement below and also in the official channel from Apple's YouTube.
The moment in which Apple has chosen to launch this new announcement is quite curious, since the company is only a few days away from introducing a new model of AirPods, if the rumors are true, of course. The channel YouTube Apple has even updated with a new header image with the AirPods Pro, which were released in 2019.