We are fully in the month of women and Apple has been very committed to it since the beginning of the month. In this case we have a new video titled: "Behind the Mac", in which it directly highlights the importance of women to change the world through the use of computers.
An ad of just over 40 seconds in which several women are shown "behind a Mac" and which is evidently accompanied by a song by the artist Beyoncé, Flawless. In short, a series of photos without color that are as an acquaintance of mine would say: very Apple.
This is the new announcement which is already available on the company's YouTube channel:
The promotion of Macs is rather scarce on the company's YouTube channel but this has been normal for a while. Can we say that Apple is raising the bet for its Macs? We do not believe that this is the case, in principle everything points directly to the commitment to the iPad as a successor to the Mac in every way, but it is clear that the Mac for many users are essential and that today they still cannot take the step an iPad to replace the Mac.
On the other hand, the commitment to women in the Cupertino company is undeniable, we welcome this campaign and others that are active right now such as the new sessions of Today at Apple that take place all over the world, titled "They create".