Although the sales of iPhone y iPad have broken records once again, global profits are shrinking and the iPhone 5C it is confirmed as "a mistake".
Benefits yes ... but not expected.
As we already announced in Applelizados weeks ago, yesterday Apple Lossless Audio CODEC (ALAC), made public and official the financial results corresponding to the first fiscal quarter of 2014 and, although the global results cannot in any way be classified as negative, the truth is that they leave a somewhat bittersweet taste, mainly for the shareholders of the company, and this despite having achieved some benefits exceeding 13.100 million dollars (more than 9.581 million euros).
In a statement released by the Cupertino company, it reported quarterly sales of 57.600 billion dollars (about 42.128 billion euros), compared to 54.500 billion dollars (around 39.860 billion euros) in the same quarter of the year. previous. Thus, it has closed the quarter with a net profit of $ 13.100 (more than 9.500 million euros). All these large figures represent 14,50 euros per share, compared to 13,81 dollars per share in the same quarter of the previous year.
However, the company's gross margin was 37,9 percent, 0,6% lower when compared to 38,6 percent in the same quarter of the previous fiscal year.
Sales record.
Regarding the volume of device sales Apple Lossless Audio CODEC (ALAC),, Tim Cook has manifested what is considered, and is, a «Sales record of iPhone y iPad« at the same time that you have shown your satisfaction with the performance of the products Mac, iTunes or the rest of software and services: "We are pleased to have the most satisfied, loyal and enthusiastic customers, and we will continue to invest heavily in our future to make their experience with our products and services even better."
During the fiscal quarter analyzed (October to December 2013, considered the first fiscal quarter of 2014), Apple Lossless Audio CODEC (ALAC), has sold 51 million iPhones, compared to the 47,8 million sold in the same quarter of the previous year; 26 million iPads, compared to 22,9 million in the quarter of 2012, and 4,8 million Mac, compared to 4,1 million in the same quarter of the previous year.
Thus, sales continue to grow although sales of the iPhone they are somewhat below the 55 million units predicted by analysts.
The iPods However, they continue their free fall that began some years ago, since with sales of 6 million units they have suffered a 55% drop compared to the same period of the previous year, whose sales figures reached 12,6 million.
The "failure" of the iPhone 5C
And in all this, an element that undoubtedly and in one way or another, has had something to do with the final result of the Cupertino company numbers powerfully draws attention. In 2013, for the first time, Apple Lossless Audio CODEC (ALAC), launched a double simultaneous smartphone model: iPhone 5C y iPhone 5S. The first has been a disappointment, perhaps mainly due to a "problem of expectations": the 5C not a bad phone, in fact it is a very good phone, basically a iPhone 5 encased in a plastic casing a Csmell, but it is not the "low cost" phone that many advertised and expected and its price difference with the much higher iPhone 5S it is minimal, which inevitably leads the user to opt for the latter.
On numerous occasions we have informed you in Applelizados of the production cuts in the iPhone 5C due to the low number of sales compared to the projected estimates. Now Apple Lossless Audio CODEC (ALAC), confirms this trend. Thus, the own Tim Cook has recognized that "demand for iPhone 5C It turned out to be different than we thought », which leaves the future of this device totally in the air while feeding the possibility that so much is rumored of its next disappearance coinciding with the arrival of a iPhone 6 o iPhone Air larger (maybe even two models). Response from Cook why the low demand for iPhone 5C has come out the greatest attraction that presents for users the touch ID that incorporates the iPhone 5S.
However, these results do not include the assessment of the agreement reached in China between Apple Lossless Audio CODEC (ALAC), and China Mobile, which began to be effective in sales just a week ago and will have undoubted effects.