Pandora announced today that you have bought from the company of Rdio by $ 75 million dollars, with plans to integrate the technology from Pandora's music streaming service into its own service, pending the usual government approvals. Among the reasons are that Rdio has gone bankrupt.
In addition to the acquisition of technology and intellectual property by Pandora, many Rdio team members will offer features to Pandora, which are subject to close the deal. The company hopes to offer a new experience on Pandora, which will be released in late 2016.
Pandora is not planning to continue the Rdio service, but rather the purchase of Rdio's technology (including patents), and some of its talent, as Rdio goes bankrupt and begins to close its service. This means that Apple Music you are doing a lot of damage to these types of companies with almost the same services.
What this means for Rdio customers, which offers unlimited music streaming across platforms with premium and free memberships, it remains to be seen what will happen. Pandora currently offers an ad-free subscription streaming experience with a monthly subscription, while Rdio It has a free advertising and two paid subscriptions that remove the ads, plus many important features.
My take on Pandora is that will try to attract Rdio listeners, offering an offer to these, and it will also be a key opportunity for Apple to collect new subscribers from Rdio users, who may not be interested in the offer that Pandora offers them.
What is clear is that Apple Music, has changed the entire music scene by streaming, where for example in this article 'Apple Music gains ground to Spotify Premium‘, even Spotify has been affected.
Source [Pandora]