Today the future Apple Store of Apple in Melbourne, which will mean the Apple's flagship in Australia. This new store will be located in a unique location. In the heart of the city, inside a shopping center. The place is perfect, because generally when it is located in a shopping center it has to accommodate the available space. This is not the case this time, as the location of the store is outdoors, but attached to the main buildings of the shopping center. Therefore, Apple can add all its magic to this new Apple Store, which will be known as Apple Store Federation Square, as the shopping center where it is located is known.
Everything seems to indicate that it will have an architectural structure, as well as in the distribution of space, similar to the Chicago store that has received so much praise. The dimensions of the establishment will occupy about 500 square meters on two floors, more than enough space for the exhibition of products and areas where the Genius will solve our doubts. Also, like every new Apple Store, will have space for presentations of activities and courses on products.
To do this, Apple will remodel an old building facing the Yarra River. It will feature the well-known floor-to-ceiling glass walls and even a platform or terrace overlooking the river..
Angela Ahrendts, presented the store as a symbiosis between the Apple Store and the Yarra River environment.
Apple Federation Square respects the original vision of the square, with a bespoke design concept and extensive landscaping, offering greater opportunities for the community to enjoy this famous cultural center
We are delighted to move forward in the planning process for our new home at Federation Square in Melbourne.
Apple has two concepts of physical retail store and they differ mainly by the space available for the store. Unfortunately, on some occasions user comfort prevails and the Apple store is somewhat compressed, in a shopping center. In these cases, they can take advantage of only 300 or 400 square meters and the experience is limited.
But luckily, we have other Apple Stores like the one presented today in Federation Square, with enough space, where Apple's imagination can be expressed in all its splendor. Construction of the store will begin in mid-2019.
