A totally redesigned and expanded Apple Valley Fair just opened in Santa Clara, California. The hometown store of many Apple employees and the closest Apple Store to Cupertino off the Apple campus has been transformed into a showcase of the latest Apple design. Just in time for you to reach out for the new iPhone 12 and iPad Air.
A fully renovated Apple Valley Fair opened today in Santa Clara, California, coinciding with the launch of the iPhone 12 and iPhone 12 Pro. Located in the heart of Silicon Valley, the new store joins Apple's brightest retail design ideas. It is characterized by high stone walls and a double height glass facade.
The Apple Store has two well-differentiated spaces in two heights:
In the first of those spaces we find the new Apple Pickup. A place dedicated exclusively to picking up online orders, which with the iPhone 12 and 12 Pro, there will have been many. Apple Valley Fair is the first Apple Store in the world with this new space. The cabinets contain spaces reserved for collection. The Apple team receives the customer with all the security measures, at a counter to find their order and answer the necessary questions.
The second area is a boardroom where entrepreneurs, developers and commercial clients meet. For the first time, clients can see the interior of the boardroom thanks to continuous transparent glass.
Like all store openings since the start of the pandemic, Apple's strict health and safety guidelines have been followed. Masks, hydroalcoholic gels and previous appointments have been mixed with onlookers who have come to see the new iPhone model.
