It may seem old or even some may not even know what we are talking about, but the «switcher» that obviously comes from the term «Switch» were a while ago those users who went from a computer with Windows operating system to one with macOS. This that many of those present may not even know is something that was used for who we were - I include myself because I came to Mac with Intel processors in the computers - totally new to the Mac operating system in the eyes of those first users of Apple computers that struggled with the few and complicated tools that they had in those times compared to other computers.
In the same way that the Cupertino firm used the word Switch for those users who came to Mac and who required some help to adapt to the operating system of the Cupertino boys with campaigns as mythical as "Get a Mac" included, now it is is using for users coming from Android to stay on iOS. Apple shelved this campaign some time ago in one of the updates on the company's website and now it is operational again for Android to iOS switchers.
On the web we find this active section right now Again in English, yes, but it becomes a memory and one of the movements that shows Apple's change over time towards the product that has the most output, the iPhone. So we are facing a kind of transfer of powers between Macs and iPhones that is still interesting for everyone and that leads some of us to our beginnings in this of Macs and Apple in general. Were you a switcher too?