Apple's design team grows with Billy Sorrentino

billy sorrentino

It seems that Apple is moving a lot of chips in terms of its staff and although days ago we were talking about how it fired the creator of Automator and the team in charge of AirPort was dissolved, today we tell you that the team of design of those of Cupertino has also been modified, not with casualties but with a new addition. 

This is the former Wired creative director Billy Sorrentino, who has now joined Apple's design team and to work like this side by side with Jony Ive. 

When we tell you that Billy Sorrentino was the creative director of Wired, it is because it was precisely today that he announced that he was leaving the position to to be part of the design team of the company of the bitten apple. 

However, it is still not known for sure what specific position Sorrentino will occupy and it is that neither on his part nor on Apple itself has anything transcended. However, given the trajectory that Sorrentino has taken in his working life we ​​can almost assure that his new job will be focused in what has to do with the marketing of the company in terms of the launch of the products. 

We will be very attentive to any news in this regard since changes at this level of the company are important because, as we all know, what Apple sells in addition to products is design and adaptability of the equipment to the person, which has characterized Apple since Jobs returned to Apple back in 1998 with the launch of the first iMac G3.


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