And it is that you cannot be in a sweeter moment for a company than when the sales of your star product decrease you run into other products that make you one of the most important in the world in the technology sector. Apple sold fewer iPhone Xs this year than expected and this may be due to several reasons, but the important thing is that despite this it continues to be at the top of all the lists that talk about the best companies in the world.
Not long ago it was above ASUS in the ranking of computer sales and now the Fast Company, places them as the company that leads in innovation thanks to AirPods, its ARKit virtual reality platform, the recently released HomePod and the iPhone X itself. In this sense, sales do not have much to do with the ranking, but they do not stop reaping successes in this regard.
Last year the Cupertino firm was in fourth position and this year he manages to be at the top of it. In the report itself released, it clearly shows how the ARKit platform, the AirPods, the Apple Watch Series 3 or the newly released iPhone X are the ones that have finally managed to lift them to the top position.
The second on this list is Neflix, then we find Square, Tencent and Amazon. All of them now have a new rival to beat and this is none other than Apple. The rest of the companies that appear on the list are Patagonia, CVS Health, The Washington Post, Spotify and NBA. Curious that companies like DJI in charge of the manufacture of the best drones on the market is in position 35 or the eighteenth of Nintendo, but hey, this is this Fast Company ranking.
