El Apple Car project It has been changed several times over the course of the last few years. This is due to different leadership problems and internal conflicts. Despite everything, the development of this titanic project is on the right track. Although, the first steps in the creation of an Apple car emerged in 2016.
In 2014, Apple started working on the «Titan Project«, with more than a thousand engineers and automotive specialists who have been developing a electric vehicle secretly at the company's headquarters in Cupertino. During this arduous path, Apple put aside plans to put a car on sale in 2020 and has now resumed this interesting project again.
Apple Car as a fully autonomous vehicle
Now Apple is rumored to be working on a fully autonomous vehicle that will not require the intervention of the user so that it can be driven. This step anticipates the automotive future and puts Apple Car ahead of any other automaker to date. It is a very ambitious project, and rumors indicate that Apple wants to design a car without a steering wheel or pedals.
Kevin Lynch, known for his work on the Apple Watch, has also joined the Apple Car team and is said to be one of those responsible for Apple's push towards autonomous driving. This team is led by John Giannandrea, taking the reins of this project as Apple's head of artificial intelligence and machine learning. This is more than enough proof that they take the Apple Car project seriously, putting one of their most important managers as the person in charge.
Among the advances, there is already the design of a high-power and performance chip, which is specific for the Apple Car to work. This chip is one of the most advanced components that Apple has developed to date. It is built on neural processors that can power the incredible AI (Artificial Intelligence) payload that is needed for the autonomous vehicles of the future. TSMC is expected to start manufacturing the chip, and surely this is not a challenge for this company, because it is the same company that makes chips for iPhone, iPad and Mac.
The production of the Apple Car
Although, the car manufacturing experience it is one of the great weaknesses of this technological giant. Because of this, Apple will surely have partners with extensive experience in the sector, to try to avoid a disappointment that generates millions in losses. Among these partners, there are numerous possibilities for the manufacture of parts or combination of proprietary technologies with partners who do have extensive experience in automobile manufacturing. One of their main goals is that they will need partners to produce the vehicle. For this reason, Apple is said to be working to secure partnerships within the auto industry. It is not yet known for sure who Apple will work with, but talks have already been held with companies as important as Hyundai o Panasonic.
For many years, Apple Car has been pointed to as Apple's future flagship product. This is due to the fact that many companies are in the technological career to create electric cars that adapt to the entry into force of the law of energy transition. This is possible thanks to the development of the Artificial Intelligence that is capable of offering a better performance and energy efficiency of future automobiles. One thing that is certain is that the Apple Car will feature the best technology for integrating hardware, software and services than other potential competitors in the automotive market. It is likely that the Apple Car can be commercialize in the year 2025 as a high-end model that stands out compared to standard-range electric vehicles.
