Not everything about Apple is going up in price this year. In Forums there is talk of a increase between 15% to 20%, of Apple products in recent months. The more innovative and cutting-edge, the more this rise is noticeable.
In any case, not everything goes up in price. An example of this is the magic keyboard, The Mac keyboard. Apart from the fact that there may be better keyboards, it is a keyboard accepted by the Mac community, due to its appropriate size and the right travel of the keys, which rarely receives any update. Now it has dropped in price.
On the Apple website we could buy a Magic Keyboard at the price of € 119, but the surprise is see it at € 99. As this offer is not included in the Black Friday section, we understand what a final price is. The reasons why Apple lowers the price of its reference keyboard can be many. On the one hand, Apple has very amortized the model and the manufacturing cost has dropped a lot, therefore, you can adjust the price and thus be accessible to more pockets.
On the other hand, it may all be due to a stock adjustment. In the last few days we have read about a drop in Mac sales. This translates into a lower demand for accessories, such as the Magic Keyboard. Apple prefers to deliver at a lower price than to have ample stock on its shelves.
And in relation to the last paragraph, the Mac models presented in recent times suggest that the following Macs will all be in gray. Therefore, acquiring accessories for a future Mac in white today, may not match your future Mac. Perhaps for this reason, Apple wants to liquidate the stock of the Magic Keyboard in white, which is on the shelves.