Although the news warns that the Apple Watch has suffered a decline in its sales, they also suggest that it continues maintaining the number one position. During the first quarter of this year 2020, the sales of the Apple Watch decreased but not enough to remove the throne.
Canalys has produced a report in which it is announced that the Apple Watch has had fewer sales during the first quarter of this year compared to 2019. Last year they sold a total of 6 million devices while in 2020 they have reached 5,2 million.
They are vertigo figures and they assure that although they have fallen, the hegemony of the Apple Watch is still present. The number 1 is not removed by any other similar device from other brands. Although there are good models on the market, seem to be not enough to unseat the king.
One of the consequences of this drop in sales may be fundamentally due to to AirPods sales that have grown exponentially. Apple users have preferred to buy headphones than the Apple Watch. Although sincerely they are totally complementary.
Strong overseas demand for smartwatches helped offset the slow performance of the Apple Watch in Europe and North America, which was due to Apple customers shifting their attention to AirPods. as a "must have" accessory.
Apple's market share also declined. From 46,7% in 2019 to 36,3% this first quarter of this year. However, Apple should not be concerned at all, especially when it has been the first company to achieve an exceptional market value.
The market has been determined as follows:
- Apple: 36,3%
- Huawei: 14,9%
- Samsung: 12.4%
- Garmin: 7,3%
- Fitbit: 6,2%
- Others: 22,8%
As we can see from the figures, Apple brings together the same values as the next three brands together. So the Apple Watch is still king.