Taylor Swift it got Apple to think very well whether Apple Music was going to be an achievement or not, and it made the music world wave for it. On June 21, Taylor Swift posted a Tumblr post that critical Apple's decision not to pay artists during the three-month trial period offered by Apple Music. Apple almost immediately backtracked on its decision and confirmed that it would pay the artists during the three-month trial. As a result, a fairly large group of record labels and singers have joined in, and some of them very reluctant. Even Taylor Swift announced after all this, that his latest album 1989, it would be available through Apple Music.
Now let's dig a little deeper behind this backstory, well Scott borchetta has revealed several details, who is the head of 'Big Machine Records'and the person who has been behind Taylor Swift since she was 14. Scott Borchetta made an appearance on Brainstorm Tech's Wheel of Fortune, detailing the comments of Taylor Swift, for they were said at an opportune moment.
Don't be crazy about this link to Apple. Taylor Swift said. You have no idea how good these statements are, now is the time to say it. Scott Borchetta responded.
Borchetta and other companies, were having problems to negotiate with Apple regarding the three-month free trial on Apple Music. After the singer's letter was published, Borchetta had a conference call with Jimmy iovine y Eddy Cue, and the Cupertino-based company gave in on its initial plans, what happened we already know, they will pay music companies and artists. If anything, this is just another indication that Taylor Swift, one of the most popular artists in musical history, was enough to influence Apple's decision.