Sales of these Apple speakers would already be reaching 3 million units and would have to date a market share of approximately 6% according to the research firm Research Partners. Smart speakers in general have already reached 50 million units in the United States, including of course the Google Home, Amazon Echo and Apple's Homepod.
All this has important contrasting notes in terms of figures. And is that the Amazon Echo currently has a 70% market share in the US, while Google's loudspeaker remains with 24% and Apple's with that small percentage of 6%.
Logically this has a main reason and it is none other than the time that both have been in the market. Apple has something very important in its favor and that is that once this speaker model is launched, something expensive, but at the same time very powerful and with premium features, it could launch another speaker with a considerably lower price and take part of the market that does not want to spend so much money on a speaker. Google and Amazon take advantage of Apple in this, so the guys from Cupertino have to play their cards right in the next update.
CIRP shows us this table with the years and quarters on the implementation of smart speakers. In this data you can see how the HomePod has increased its market share to 6% as of the second quarter of 2018, which ends on June 30, which implies that HomePod sales stand at 3 million units in the country.
Would a $ 200-300 HomePod have more market?
Surely yes, people would buy the speaker much more if it were cheaper and this would help drive sales against competing speakers. Despite this, they would not be as cheap as the Echo or the most basic Google ones, so we do not believe that they would have a guaranteed success either.
Another problem with the HoemPod is that it is not available worldwide, so this also affects profits and sales. It may be that this September the company will start to launch it in more countries and this will have a full impact on sales and market shares, although in the United States it seems to be somewhat stagnant at the moment.
