One of the highlights of Apple is its marketing strategy and campaigns. Their commercials and presentation videos have an unmistakable style, so much so that you don't need to see the product, or even the apple to appear, to know that what you see is from Apple.
But marketing goes much further than creating advertisements and presentation video, it is a comprehensive strategy that the company now wants to promote more. Yes, even more. And for it Apple has created a new program that under the name Orchard Its essential mission is to seek and find the best talents in the marketing world.
The orchard, a program only for the most creative minds
During the last days, some employees of the company have been posting some messages on the social network Twitter mentioning Orchard. This is a new program created by Apple to find talented new professionals in the marketing sector. The company led by Tim Cook has also created a specific page within your website to Orchard whose cover is nothing more than the following message:
The moment is now. Throw everything you know out the window. Everything. Head first. Join The Orchard. If you're lucky enough to make the cut, hopefully you'll surround yourself with like-minded souls who are just as terrified and excited as you are. Be part of a carefully selected team with a wealth of talent. Let's kick ass together. Let's panic together. Let's grow together. Work alongside the brains of all the iconic Apple work you love. Watch and learn. Trust your instincts. Challenge our ways. Make an impact on everything you touch. Be prepared to stumble and fall and make a fool of yourself. It will be complicated, and it won't be pretty at times, but if you stick together as a team, you will build a special bond and something truly great is going to come out of it all. Take it from us. It is the only way. Does this proposal sound crazy to you? Good. We like crazy people.
What is The orchard And what does it consist of
On its jobs page, Apple explains that The team of The orchard It is made up of 10 participants. Of the 10, there will be 4 art directors, 4 editors, 4 and 2 strategic planners. The program will last six months and participants will have the opportunity to work and grow alongside Apple's marketing communications team. The orchard It is intended for those with 0 to 3 years of experience.
The goal of the program, according to Apple, is "Learning and Mutual Growth for the Next Generation of Apple Thinkers and Creators." Participants The orchard also undergo a joint curriculum, receive mentoring from Apple employees, and work on Apple projects. Enrichment opportunities and sessions with leaders from Apple's departments outside of marketing will also be available.
How to participate
Anyone wishing to participate in this ambitious program should submit a cover letter, resume, and samples of their design, marketing or advertising work that demonstrate a "talent or passion for communication."
The deadline for receiving applications ends on November 4. Then a selection committee will review all applications and hold interviews with the candidates via FaceTime.
In December, the finalists will be transferred to Apple headquarters in Cupertino for personal and individual interviews. Those selected for The orchard will join the company from January 16 to August 25, 2017, and will receive a salary and assistance for their relocation.
This is not the first time Apple has created a program aimed at finding the best talent for the next generation of company employees. Back in 2011, Apple created Apple University, an internal program to teach new hires about management techniques and the history of how Apple has approached problems and decisions.
